The Challenge:
Launch a global advertising campaign, aimed at the world's
leading financial professionals.
Global Multi Media Campaign
Innovation & Collaboration
What we
did:
Delivered a multimedia, global campaign using International
& regional TV, display and search digital, newspaper and trade
magazines
Activity worked very effectively for the QFC, ensuring
a successful entrance to the world stage with confidence and
support.
Over the first five years, we have worked closely with our
sister agency - VCCP - who have created three TV led
campaigns, following the stages of the QFC's development -
Ready for Business, Doing Business and Business
Energy.
The high quality TV commercial appeared on CNN, CNBC, Bloomberg,
BBC World News, AL Jazeera and inflight on Qatar Airway, with
commercial pre-roll videos running on a range of global
financial websites- monitoring a wide range of analytics. Print
activitz also ran in various thought and business leadership Pan
Euro and International titles as well as targeted linear trade
titles.
Specialist campaigns also ran Reinsurance, Asset Management,
Banking, Islamic Finance and International Law
The
Results:
As well as a implementing a highly successful evolutionary
campaign across 5 years from the launch of QFC, we also launched
QFinance, a specialised financial web site providing free
information to the world of business. This involved brokering a
unique collaboration between the FT and CNBC (the first time this
had be done), to create a world class series of programmes and
supplements called 'The Future of Finance'.