The Challenge:
With ever challenging budgets, explore cost effective,
impactful solutions, to deliver roadside campaign impact for Pretty
Polly during the busy Christmas & New Year Party
Season.
Delivering Stunning Street Impact
Mass Impact , Modest Budget
The Solution:
The latest Pretty Polly creative featured legs to die for
clad in styles from the PP 'Fashion' range as well as the 'House of
Holland' range designed for PP by Henry Holland.
We negotiated a fantastic outdoor deal using the power of
posters to eanble these ads to be seen showing Pretty
Polly towering above the streets in key London locations on large
format illuminated poster sites for 3 weeks across Christmas and
the New Year.
The Results:
Fantastc feedback from trade, retailers, consumers and
fahionistas alike. The ads generated social conversation, with
comments relating to the stunning images and general excitement
about the products and ranges.
Twitterati chat involved Henry Holland and his legion of
followers commenting on the posters themselves, the ranges
featured, and questions relating to where they were stocked and
what else was in the range.