The
Challenge:
Increase awareness and drive acquisitions of the Forex.com
brand in the UK and launch Forex.com into Australia and New Zealand
through an impactful multi-media campaign.
Driving acquisitions for Forex.com in the UK, Australia and New Zealand
What we did:
By using a combination of print and online media we built up a
campaign to compliment the Global buy activity (TV and online) and
achieve the primary objectives and KPI's.
We used a wide range of sophisticated and targeted online channels
and then optimised and refined accordingly to ensure we targeted
the primary audience as efficiently as possible - but most
importantly, delivered conversion to demo accounts and more
importantly live funded accounts.
The campaign was fully monitored using 3rd party adserving systems
as well as working closely with the client and their proprietary
reporting systems.
The
result:
Forex.com won the 'Best FX
Broker' at the Shares Awards, 'Best FX Platform' at the
FT IC Awards, and 'Best Online FX
Broker' at the MoneyAM awards, where the awareness
campaign is deemed to have played a part in this success.
Acquisition levels are constantly improving across all 3 markets as
we work on new developments with Forex.com.