Examples of recent campaigns

UK Athletics

2011 Aviva Series - Summer events

The Challenge:

Drive ticket sales for the remaining 3 x outdoor events of 2011, as well as increase the profile and public awareness of the Aviva series and UK Athletics.

Pretty Polly

Delivering Stunning Street Impact

The Challenge:

With ever challenging budgets, explore cost effective, impactful solutions, to deliver roadside campaign impact for Pretty Polly during the busy Christmas & New Year Party Season.

Forex.com

Driving acquisitions for Forex.com in the UK, Australia and New Zealand

The Challenge:

Increase awareness and drive acquisitions of the Forex.com brand in the UK and launch Forex.com into Australia and New Zealand through an impactful multi-media campaign.

HomeSun

Brand launch

The Challenge:

Launch 'HomeSun' in the UK to establish the 'Free Solar'  message and build brand reputation and credibility to consumers & investors alike. 

Key objectives were to drive quality traffic to website for further education re 'Free Solar' proposition, registrations and pre qualification. Requirement to build a national brand, but focus communications efforts on the South of the UK.

Ecclesiastical

HIF Fund Launch

The Challenge:

To promote the Ecclesiastical High Interest Fund (HIF) to an IFA audience. The fund is a consistent performer, winning the 2010 Lipper Award for best fund for 3, 5 & 10 years. The campaign was conducted in an intensely competitive market during a market downturn.

Meccabingo.com

Re-Establishing Brand & S.O.V

The Challenge:

The online bingo market has grown exponentially over the past few years, with a variety of new brands entering the market. Large marketing budgets have enabled relative newcomers to establish their brands and reap the benefit of attaining large market share.

With no marketing support for over 2 years, Meccabingo.com needed to re-establish itself as a core online player and regain declining market share. Drive site traffic, registrations, depositors and active players.

Gossard

24 hour Digital Blitz

The Challenge:

Create a campaign presence with 'minimal' budget available in order to illustrate intent to key retailers that Gossard were back and would be investing in core brand marketing initiatives in 2010

Institute of Chartered Accountants for England & Wales

Building Brand Awareness

The Challenge:

The ICAEW needed to increase awareness of their ICA financial qualifications to business professionals and final year students in the UK - with a focus on London.

Qatar Financial Centre

Global Multi Media Campaign

The Challenge:

Launch a global advertising campaign, aimed at the world's leading financial professionals.