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Moments

By Pure Media

Volvo’s new and eye-catching ad for the XC60 2017 takes on a rather different approach to advertising compared to its rival car manufacturers. The agency Forsman & Bodenfors, who memorably pitched the “Epic Split” for Volvo Trucks, have crafted a three-minute-long video to promote the latest model’s features. It shows a young girl walking to […]

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Open Your World

By Pure Media

“Two strangers, divided by their beliefs, meet for the first time. Each knows nothing about the other or what the experiment will involve. Will they prove that there’s more that unites us than divides us?” Earlier this year, Heineken launched a new campaign which they hoped would reiterate their over-a-century-old belief that sitting down and […]

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Share A Coke

By Pure Media

Since its inception over 130 years ago, Coca-Cola has continually modified its slogan – from the rather straightforward “Drink Coca-Cola” of 1886, to last year’s “Taste the Feeling”. None of these slogan alterations have ever had quite the marketing effect of the “Share a Coke” campaign however, originally started in 2011. It is safe to […]

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Like A Girl

By Pure Media

Toiletries brand Always has constantly been committed to helping girls through puberty – a difficult time for every pre-teen, even without the stress of a budding teenage social life. Their dedication to their consumers was something that P&G were concerned would soon be forgotten amongst younger and younger generations of girls. As a solution, Always […]

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Where to?

By Pure Media

The concept of Uber was constructed by Travis Kalanick and Garrett Camp who on a snowy evening in Paris back in 2008 were struggling to hail a taxi. In their frozen state the pair came up with the simple idea- tap a button, get a ride. Uber is currently headquartered in San Francisco, California and […]

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The Wonderful Everyday

By Pure Media

IKEA has always prided itself on its distinctive and iconic TV advertising; from its Cannes Grand Prix-winning ‘Lamp’ spot in 2003 to its 2010 music video featuring a new release of Jona Lewie’s 1980 hit ‘You’ll Always Find Me In The Kitchen At Parties’. Over the past few years, nothing has changed in the innovative […]

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Spend It Well

By Pure Media

This week’s slogan of the week comes from Marks & Spencer – more commonly known of course as M&S. The “Spend It Well” campaign launched earlier in the year and marked a turning point for the M&S brand, especially from a communications point of view. M&S has, in the past, kept a strong focus on […]

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Where Dreams Come True

By Pure Media

This week our Pure Slogan of the Week is Disneyland’s “Where Dreams Come True”. While the amusement park itself was primarily intended for children, Disney’s vision was to create a safe environment where even parents could relive their carefree childhood memories. Today, the park has evolved into one of the world’s most popular amusement resorts, […]

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Play Anywhere, Anytime

By Pure Media

Nordeus is an independent mobile games developer headquartered in Belgrade, Serbia. The company is self-funded and one of Europe’s fastest-growing companies in the field of computer games. It is a privately held company with no external funding. Acting under the slogan, “Play Anywhere, Anytime.” Nordeus developed the game Top Eleven Football manager, a free-to-play football […]

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Dominate The Day

By Pure Media

Apple’s Siri has launched a new campaign using the slogan “Dominate The Day”; with the help of Hollywood’s hardest-working man, Dwayne “The Rock” Johnson. A 3 minute- 45 second ad titled “The Rock X Siri Dominate The Day,” sees Apple driving home the message that anything can be achieved with the help of Siri. The […]

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Build the Future

By Pure Media

These great ads from LEGO not only revisit and reinforce the brand’s core values but speak to consumers in a time of uncertainty. The idea of inspiring and developing children to think creatively and shape their own future by realising their potential has always been at the heart of Lego’s brand and it is a […]

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At The Heart Of The Image

By Pure Media

With The 146th Open championship well underway, history books are set to be rewritten and miraculous moments are to be captured and shared worldwide. One patron of The Open this year is Nikon. Their slogan is “At The Heart Of The Image”, and undoubtedly moments at The Open shall be captured forever. The Nikon Corporation […]

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Always Summer

By Pure Media

Every summer, flip-flop lovers sport their favourite Havaianas as they journey to their Mediterranean destinations, stroll down beaches, or chill in the glorious sun. The summer spirit prompts people to indulge in happiness, creating a season that stirs people to venture into the great outdoors, indulging in a drink or two and having a good […]

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Live young

By Pure Media

Evian has been an official Wimbledon tournament sponsor since 2008. And it is evident that tennis plays an important role in the brand’s communication strategy. Tennis is a sport associated with good health, feeling energised and feeling young – a perfect match for Evian that goes with the slogan ‘Live Young’. This year, they are […]

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Media with intent

By Pure Media

The single most powerful data set in digital advertising is search intelligence, with search behaviour being the best indicator of interest and intent. S.E.M (Search Engine Marketing) is dominated by monolithic keyword platforms such as Google, however billions of digital searches occur every month on thousands of publisher sites such as Compare the market, Autotrader […]

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Should’ve gone to Specsavers

By Pure Media

This week’s Pure Slogan of the Week is Specsavers’ “Should’ve gone to Specsavers”. “Should’ve gone to Specsavers” was launched in 2002 by their in-house creative agency. Their ads have a humorous approach, often portraying members of the public with unattractive glasses or in outlandish situations due to having bad eyesight before advising them that they […]

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Dare to go double

By Pure Media

As June is spoiling the UK with hot and sunny weather, many of us are reaching for ice cream to battle the heatwave. ‘Do you dare to go double?’ –  Magnum is asking customers as the brand is promoting its most indulgent ice cream available in 3 flavours: Double Chocolate, Double Caramel and Double Peanut […]

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Make It Matter

By Pure Media

Hewlett-Packard, more commonly known as HP, shaped their biggest advertising campaign ‘Make It Matter’ around emotional messages, rather than plain tech jargon in order to engage with their audiences in both, B2B and B2C sectors. The “If you are going to do something, make it matter” message was primarily communicated through aspirational TV ads which […]

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Happy all around

By Pure Media

The eternal search for happiness can be found in many different forms. For the short-term fix, you can always indulge in a Krispy Kreme doughnut, which you will find in the circular, edible form. Since launching in the UK in 2003, the premium doughnuts and coffee brand is reportedly prepping a series of campaigns to […]

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Belong Anywhere

By Pure Media

Airbnb was the brainchild of two young Californian entrepreneurs in 2008 – Brian Chesky & Joe Gebbia. The initial concept was a basic Bed & Breakfast type online listing – with the unique selling point of personalised travel that connects people from different countries. Since then, the company has expanded to 2.3m listings in 65,000 […]

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It’s Pimms O’Clock

By Pure Media

Pimms – a drink that is synonymous with British summer – was first produced in 1823 by James Pimm and has been owned by Diageo since 1997. The brand’s slogan “It’s Pimms O’Clock’ has even made it to the Urban Dictionary, referencing that “Pimms O’Clock implies lazy, happy days sitting in the sun with nothing to do and no need […]

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Discover fashion online

By Pure Media

  The tagline ‘Discover fashion online’ not only encapsulates ASOS’ business model but also fits perfectly into an ever smaller, ever more connected world.  In spite of the wishes of the British public, globalisation is happening and ASOS know this. Their specific targeting of the 18-30 age group means that they invest very little in […]

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Hello Tomorrow

By Pure Media

Emirates is currently one of the leading airline operators, based in Dubai. The idea behind the brand and the slogan is to ‘unite people, places and cultures to be part of a global story.’ The airline has built up a strong brand name, and as a leader in the aviation industry – with 2,400 passenger […]

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Every Little Helps

By Pure Media

Tesco’s slogan “Every Little Helps” appears to be solely about value, but with discount retailers such as Aldi and Lidl continuing to snap up grocery market share,  articulation of the value alone doesn’t really cut it anymore. As a result of this, in the past few years “Every Little Helps” has been used flexibly and […]

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Be a Hero

By Pure Media

“Think it. See it. Do it. We dream. We have passionate ideas about what’s possible in the world. Our passions lead us to create experiences and realities that expand our world and inspire those around us” – this is the mantra for GoPro- the increasingly popular and fashionable camera and video editing brand. The ever […]

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All for one

By Pure Media

  With Premiership and Champions League now nearing their exciting conclusions, many sports fans will have had their attention firmly fixed on football recently. This week, however, the big announcement ahead of another major sporting event took place – the squad for The British & Irish Lions tour to New Zealand was made on Wednesday […]

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It’s Crème Egg Hunting Season

By Pure Media

Cadbury’s Creme Egg – one of the powerhouse chocolates of the Easter period – is back on the telly with its first TV campaign in four years. The move to return to TV could be a continuation of the campaign which sought to dampen customer backlash following the move to a cheaper chocolate variation (rather […]

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Cooking made easy

By Pure Media

The HelloFresh brand has succeeded in winning over busy families, and making the cooking process more of a social event. This “box” is more than just a box, it’s the way of the future. Gone are the days of supermarket aisles, and before too long kids will be talking about how their grandparents who used […]

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Beanz Meanz Heinz

By Pure Media

One of the most iconic slogans of all the time – Beanz Meanz Heinz – is celebrating its 50th anniversary this year. The slogan was written in 1967 by Maurice Drake who was working for Yong & Rubicam and, as Drake later said, the slogan was “written over two pints of beer in the Victoria […]

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Ageless

By Pure Media

For once P&G is in the news for something other than animal testing. Their successful beauty brand Olay has been coming to us for many years now with new products, promising beauty and age-reducing creams, and now they are taking it to the next level with AI – that’s right, Artificial Intelligence is hitting the […]

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Fashion that delivers

By Pure Media

The world is changing, and fashion is no exception. Not only does it change with time, so does the way we purchase our clothes. As on-line shopping becomes increasingly practical and popular the fashion industry sees changes, with more and more internet retailers appearing on the scene. Back in 2000, budding entrepreneur Natalie Massenet – […]

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“Tastes Good, Does Good”

By Pure Media

Innocent was founded in 1999 by three Cambridge university graduates, Adam Balon, Richard Reed and Jon Wright. They started out experimenting on smoothie recipes and spent around £500 on fruit. They then went on to sell their product a music festival in London, where they set up a stall. They raised a big sign asking […]

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Live in Levi’s

By Pure Media

Today, being Dress in Blue Day, we tend to think of everything we might have that is blue in our wardrobe, with the obvious winner often being denim. Dress in Blue Day, in case you didn’t know, is a day used to generate awareness of colon cancer. It’s a great day that helps to raise money […]

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Proper Food. Proper Delivery

By Pure Media

Deliveroo is an innovative food delivery company and it’s likely every Londoner will be familiar with the kangaroo adorned bikes and scooters running around the city. The company was a real game-changer in the UK food delivery market and is now loved by thousands of busy people who prefer to eat the food they love […]

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I’m Here to Create

By Pure Media

  The famous Adidas slogan “Impossible is Nothing” was originally a quote by Muhammad Ali in 1974 at the peak of his illustrious career at which point the Adidas and the quote were officially associated. The brand has continued aiming itself at athletes with the power of emotion in sport at its core – more recently […]

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Master Swiss Chocolatier since 1845

By Pure Media

With Valentine’s Day just a few days away, we can’t help but think of endless love, hearts, images of cupid, restaurant reservations, unnecessary pressures of gifting, jewellery, bouquets of flowers, and of course, you can never forget chocolate! If you can’t buy happiness you can buy chocolate, which is kind of the same thing. Indeed, […]

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Good Just Got Exciting

By Pure Media

It’s hard to believe that January is already over! That means it’s already been a month since you made your New Year Resolutions. Congratulations if you managed to stick to them – if you did,  you’re already doing better than 66% of people in the UK! According to  YouGov poll, 66% of adults UK adults […]

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Fabulously British

By Pure Media

Jack Wills was founded in Salcombe in 1999 by Peter Williams and Robert Shaw for around £40,000, and later opened a second store soon opened in Fulham due to its early success. However, the Fulham store was subsequently ram-raided and closed down – but soon after another store opened in Suffolk, showing that Jack Wills […]

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Seriously Strong

By Pure Media

  Today is one of those special days in the annual calendar, that’s right, it’s Cheese Lovers Day! To celebrate this wonderfully tasty day people are having parties is many Parisian, London and New York lofts, sipping fine wine and discussing the virtues of a good cheese, and the immorality of the cheese-addiction study put […]

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Enrich Not Exploit

By Pure Media

The Body Shop is a cosmetics company known for a strong commitment to the wellbeing of society. This link between beauty products and global sustainability is reflected in their manifesto ‘Enrich Not Exploit’, which comprises 14 targets that will enrich people, products, and the planet. Their naturally-inspired products are made out of ethically-sourced ingredients, are […]

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There Is Only One Sale

By Pure Media

Christmas has come and gone and with it being Epiphany today, the last decorations are now off the tree and the pine needles have been swept away. When it comes to seasonal retail, we haven’t seen the last of the winter sales as they just keep on coming. First it was Black Friday, followed by […]

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English for Beginners

By Pure Media

If you put a survey out a month ago asking if people knew who Allegro were you’d probably get a response of “no idea?!?” Companies spend millions of pounds every year on producing the Christmas ad that will captivate, win over and ultimately be considered the best of the year. From John Lewis to Sainsbury’s, […]

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Time is precious

By Pure Media

Nike is an iconic brand with over 50 years in the game; products such as “Air Jordans” that are both cultural and historical icons; a tagline “Just do it” which is arguably one of the best born out of the 20th century, a logo that is recognisable to a three year old; a top competitor on the worldwide […]

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See Impossible

By Pure Media

It’s the time of year when we want to make films and take photos of our special moments, festive events and family gatherings, and a time to spoil people who love capturing these moments which will come with a whole new year ahead. All you need is Canon! Since 1930s, Canon has been at the cutting edge of technology. Canon’s official slogan […]

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Better sound through research

By Pure Media

  It sometimes feels as though buying Christmas presents gets harder every year, but recently technology has become a convenient way to find a cool, fun present that you know the recipient will enjoy. Bose has recognised this and taken full advantage, with their styling and innovation helping to propel them from premium home speaker […]

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Sony. Be Moved.

By Pure Media

Black Friday originated in America in the 1920s and has recently become one of the biggest retail spending days in the UK. Love it or hate it, it’s hard to ignore it and all the ads offering deals that are difficult to resist. Some people even go as far as to get over excited about […]

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Make the World Sparkle

By Pure Media

  Thinking about gifts as Christmas approaches? Aren’t we all! Whether it be for your close friend or a relative, anything that arrives in a little turquoise blue box is always going to be cherished for years to come. Taking us back to those moments in our lives when Christmas was truly the most magical […]

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Gifts that everyone will love

By Pure Media

  This week saw the unveiling of the much-anticipated big hitting Christmas TV ads…and once again people curled up on their sofas were eagerly awaiting their first glimpse of this year’s John Lewis ad – and it wasn’t a disappointment. 43 days to go! Yes 43! There’s just something about watching people opening presents on Christmas day […]

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The Tale of Thomas Burberry

By Pure Media

  Sparkly festive window displays in high streets, mince pies in the oven and Gingerbread Latte frothing out of Starbucks can only mean one thing – Christmas is coming. With 50 days left until Christmas (not that we’re counting!) brands have started launching their Christmas campaigns getting us into a festive mood. One of the […]

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Melts in your mouth, not in your hand

By Pure Media

With Halloween around the corner, we all start getting excited about dressing up in spooky costumes, embellishing homes with creepy decorations, and carving out jack-o-lanterns. Besides all these exciting things you should not forget to stock up on sweets for the popular Halloween custom of trick-or-treating. Not sure what sweets to buy? Well, you can’t go […]

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The Good Life

By Pure Media

Autumn is the best time for us to start thinking about our health and prevent all those coughs, sniffs and sneezes that start attacking us on the chilly days of October. The best way to do so is by boosting the immune system, and the UK’s largest health food retailer Holland & Barrett is a […]

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For the Way It’s Made

By Pure Media

  Today you can indulge in sweets guilt free because it’s National Dessert Day! To celebrate this sweet occasion you might choose to visit your favourite bakery. Yet, nothing can replace the taste of a homemade dessert, so we suggest you roll up your sleeves and get baking. If you’re a baking enthusiast you’ll certainly […]

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Discover Your Smile

By Pure Media

Crisp October mornings and grey sky afternoons make many of us feel like summer was just a mirage. But Thomson – one of the most popular travel providers in the UK – invites us to ‘Discover your Smile’ at one of their dream holiday destinations. This slogan adds the meaning behind the smile logo of […]

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Nespresso. What else.

By Pure Media

  Yesterday all coffee lovers around the world were marking International Coffee Day. Indeed, for many people drinking coffee is an essential part of their morning routine. Thanks to Nespresso, now all coffee drinkers can brew the perfect cup of espresso in the comfort of their own home. Founded in 1986, Nespresso has been revolutionising […]

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One for One

By Pure Media

TOMS is a brand that is getting increasingly popular due to its purpose that is much more than just about profit. The brand is promoting responsible consumption and every TOMS product bought helps to make the world a better place for those that need it the most. TOMS is mostly known for its shoes and […]

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